Digital Media Essentials: Analytics & Performance Tracking

Digital Media Essentials: Analytics & Performance Tracking Learn how to measure the effectiveness of your marketing and outreach efforts using practical analytics and performance tracking tools. This session will cover key engagement metrics, how to determine whether a campaign is achieving its goals, and ways to use data insights to refine strategies, improve results, and make informed marketing decisions. Designed for professionals responsible for marketing, communications, and community engagement. Learning Objectives: Track key performance metrics to evaluate marketing and outreach effectiveness. Analyze engagement data to determine what is working and where improvements are needed. Optimize marketing strategies using insights from campaign performance and audience behavior. Speakers: Danielle Gross, Partner, Clear Point Communications Audience: Designed for marketing professionals, communications staff, community relations personnel, and transit agency leaders. Cost: Free for PPTA members | $79 non-members Registration will open September 14th, 2026