Blog vs. Substack: Choosing the Right Platform for Your Message

Where should your content live? There's an increasing number of options out there on where to publish content and how and with limited bandwidth, it's important to choose the best place for your individual message and needs. This workshop will show you how the Substack vs. blog question is no longer just limited to written content. There are numerous factors to consider from SEO, to community building, to multimedia opportunities and more! You'll learn to compare and contrast the capabilities and limitations of a blog that lives on your website with the platform Substack so you can make the right decision for YOUR work. Because at the end of the day, whether you're renting space (Substack) or you own the lot (blog), both still require time, consistency, and legwork. You'll walk away with: - A clear picture of the pros and cons of blogs and Substack- Why your audience matters as much as your content - Time, energy, SEO, marketing, and financial considerations of each platform - How to do neither (or both) and still sleep at night Register HERE About the Instructor Emily Aborn is a Small Business Copywriter, Podcast Host, and multi-faceted Substacker. She helps relationship-based, small businesses refine their message to grow their visibility and impact. She lives in Temple, NH, with her husband, Jason, and spends her free time hiking, reading, doing all the nerdy word games she can get her hands on, and... writing (yup, even on her days off)!