Introduction to Focus Groups

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This course will be offered over two mornings (9/30/2026 and 10/2/2026 from 10am - 2pm US Eastern) via Zoom only. Attendance is required as the course will not be recorded. Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator's guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises. Registration and fee are required for Zoom link access.

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